The driving force behind this development is economic, as these insights are only possible through the lightning-fast analysis of real-time data, which in turn is driven by the ever-increasing production (at lower costs) and adoption of connect devices . A of ‘social mia’ as a game changer . Although of course it is nothing more than a technologically enabl magnification of age-old human behavior.
The first reaction by the market (or rather marketing) to the changing attention of the consumer is in full swing. A list to data There is hardly a company left that does not have a . A dominant presence on social mia, where they try to convince consumers . A to ‘follow’ and ‘like’ them. Strangely enough, this is not a very customer-centric approach; it is ‘just tune in to my channel and I will tell you what you should know (or want to hear)’.
Social Mia APIs
The daily routine of the social mia user is however; filtering all sources of information and sharing, (re)tweeting and (re)pinning everything that fits in their own frame of reference. It is exactly this routine that companies should support and enable by focusing on integrating different social mia APIs in their applications.
The social day illustration © 2013 Leon Mussche onleon.com
social day
This integration goes beyond the ‘share this post’ buttons on most web pages. Social mia functions should be singapore lead part of the entire user experience . There should be a seamless connection between different services, even if there is no API available.
Successfully realizing this kind of integration has become known as ‘ growth hacking ‘, as it is the almost everyone has an opinion about that.” fastest – and soon probably only – way to reach the increasingly diverse (online) markets. For an example, see the Airbnb/Craigslist integration .