It is important mainly for UX Use relative instead of absolute URLs All links listed in hreflang attributes must be absolute URLs, not relative URLs. – Absolute URL example https example.com example – Relative URL example example.com example Hreflang implementation – nice to know Fortunately, Google Search Console, an essential […]
Hreflang is designe for multilingual websites and its role is to show search engines the relationship between pages in different languages or between individual domains. Google uses this attribute to provide the correct regional or language URLs in SERPs base on the user’s country and language preferences. It sounds simple, […]
Check supplied links Once the source tells you that the link is ready for publication. A review needs to be done. We mainly focus on the anchor text we entered the destination URL of our client is a follow nofollow link article is the article if we supplied it published […]
We don’t know of any significant ones Local agencies Agencies have fairly extensive reference databases in the country they operate in, many of them outside of those countries. Advantages knowledge of the local environment stability, permanent supply of links in the require quality in most cases, they will also provide […]
The first thing we are interest in is the competition in the area in which a particular site is locate. We won’t linger here either describing what has already been describe. A great presentation on competitor analysis was prepare by our colleague Milan Fiala . It cannot be said unequivocally […]
The advantage of these campaigns is an automatic reminder if people save the ad. In practice, this means – if someone saves your promotional offer. Facebook itself will remind the user that they have saved an offer with an approaching end date. To set up this type of campaign, it […]
It should be noted that it is possible to use this campaign concept to re-engage people who have left the ordering process. In this case, I recommend creating a shorter sequence. Tip No. – In a dynamic world, we need dynamism in advertising as well In the era of data-driven […]
These are people who have interacted with one of your marketing channels, such as interacting with your Facebook page or visiting your website. Create the following audiences within Business Manager website visitors in the last days, interacted with your Facebook page, Purchase event. When setting up the campaign, specify that […]
Avoid JavaScript In many cases, a more elegant way can be use instead of JavaScript using CSS . This applies to carousels, image galleries and drop-down menus. All this will make the website faster. As part of the fifth tip, Rene recommended mandatory reading, specifically the book Search Engine Information […]
It counts a total of sample cases base on data from Google Search Console that work using functional APIs in combination with REGEXEXTRACT. The team present the following cases Display threshold keywords keywords that are just below the first page in the SERP – positions to Questions like when, where, […]
Data Ensure the most accurate data measurement think about what and how you want to measure. Capture the customer across all marketing channels. Define goals What do you want to achieve? What do you want the customer to do? Adapt the settings of your pages to the given goals. Start […]
A total of of all mobile searches have local references, and half of all people who search for a specific store on the web also visit it within a day. These numbers show the huge potential of local SEO. Special attention should be paid to ensuring that the NAP name, […]
Important information on the topic The Inhouse SEO Manifesto – concrete requirements & measures for success now here on. Posted by seoday.de on Thursday, November , In his lecture, Dominik Schwarz focused on how to successfully integrate an SEO agency into the internal SEO process, what measures to destroy and […]
Since the digital agency Triad Advertising has been in charge of IKEA’s corporate communication. Triad knows very well that people are curious and want to know about everything that is going on and be in the know. Therefore, they enriched IKEA’s content strategy with new content that reflects and really […]
Videos directly from Follow Bubble production are a nice bonus. Presented by the creatives, editors and writers from Follow Bubble, the Tchibo blog also received a complete facelift, which improved the clarity and functionality of the entire blog , as well as its own production forget about the photo bank, […]
But it’s a detail that will forgive bet on a large size preview of articles with a photo You can easily find what you are looking for Content agency and MALL.cz blog The content agency has been managing the blog of one of the largest e-shops in our country – […]
You have certainly caught some of them, and I believe that none of the mention agencies or campaigns are unknown to you in the waters of copywriting and content. So let’s get to it. Why is content important? According to a survey by Zazzle Media, up to of survey companies […]
You can send only a few selected products there and monitor the performance. . Don’t be afraid of automation By automation, we mainly mean automated campaigns in Google Ads. If you own or manage an e-shop, try Smart Shopping campaigns this year. If, on the other hand, your goal is […]
Use the speed and immediacy of social networks Today, heated discussions about current cases take place mainly on social networks. Therefore, create so-called reaction posts and become part of these debates. . Be more authentic Today, most people on social networks have lost sight of the ubiquitous perfection. In , […]
A lot of users no longer need to click through further pages, because they are satisfied with the results they get at first glance. It works great, for example, as part of currency conversions and exchange rate development. Once your website appears in the second search position, the click-through rate […]
From an SEO point of view a dofollow link is more beneficial, as it partially conveys the strength of the domain of the site from which it links. On the contrary, a nofollow link distances itself from the transmission of ranking , typically for the Wikipedia domain an extra strong […]
For a long time it has been a tradition that if you have a lot of content for example on a blog , you use pagination to recommend the robots to go from the first tab to the second, then to the third, and then back gradually. Google’s John Mueller, […]
He should be able to decipher the meaning of individual words. Which may be spelled the same but have different meanings. For example words like lock, saw, grenade, doorknob… In search SERP results, asterisks references were pretty much cut off for sites that used it wrongly. This was so-called structured […]
Google algorithm updates that have taken place January Medic Update not officially confirm Florida Google March Core Update officially confirme on Twitter June Core Update officially confirm on Twitter September Core Update officially confirm on Twitter October Core Update not officially confirmed BERT Update officially confirm on Twitter December Ranking […]
He emphasizes that preparation and studying the topic are extremely important in this case. SEO milestones for Author Michal Cizek In his article, Michal summarized the most important SEO milestones for the past year. Plus, he’s added some tips on who to follow if you’re interested in what’s going on […]
They are traffic quality content visibility or appreciation of their work . Therefore, identify the goals of the site and if you can help in any way. To fulfill them, do not hesitate to contact the site. The whole message of the lecture was that we should try to build […]
Sometimes it makes sense to direct a large part of the marketing budget to search engine optimization, other times it is enough to invest a smaller part in this area to support the business and invest the majority in other channels. These can be social networks, PPC and many others. […]
