As mention above, the goal of being active on social mia is not to gain as many followers and ‘likes’ as possible. It can even give a false sense of security, because it resembles the age-old ‘ customer lock-in ‘. A better measure of the value of the relationship with the consumer is the level of involvement (engagement): do they relate their own story to that of your brand?
To create this kind of engagement
A companies ne to understand the art of storytelling . This starts with identifying your audience’s assumptions . Knowing list to data these assumptions can prevent misunderstandings . A (which would be a bad start to any story) and is a good starting point. In essence, you want to convey to your audience “what’s in it . A “why it matters,” and “what the evidence is, bas on their criteria.”
The magic word here is ‘(to) realize ‘. You realize something and then do something with or about it. And that is what you share. By presenting your message in such a way, it rises above the actual content and enables the reader, listener or spectator to relate to it ; you want them to come to the same or similar insight.
An out-of-the-box example is this
A video from Merces Benz where they catch a golf ball using a car . This takes talking about ‘spe’ to a whole new singapore lead dimension.
In fact, it comes down to behaving like the social being that you are and that every organization is built upon. And an what about climate policy? with the help of today’s technology, this can be done for a lot of people at once!