SEO doesn’t always work the way we want it to. It is common for Google to rank a page for keywords other than those we want the page in question to rank for.
What can you do? How can you guide Google to improve a page’s ranking for the keywords you want The simple answer is that you need to make sure Google is “receiving” the right signals from your page to optimize it, but that’s not always easy.
A fine line separates optimization and over-optimization. Optimization is good because it will increase the page’s ranking, while over-optimization is bad because it can produce the exact opposite results.
Let’s see how you can optimize a page for a keyword and improve its ranking effectively by avoiding over-optimization mistakes.
Find a base ranking
Before you do anything, find out Tunisia Phone Number where your page ranks today for the keywords you want to improve. Without a baseline, you won’t be able to measure progress.
You can do this manually (i.e. Google your keyword and take note of where you rank) or use a rank tracker that can do this daily and automatically.
Warning: don’t expect to magically jump from position 40 to position 10. Improvement comes gradually, but you need to know your starting point.
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Type your target keyword into the Google Keyword Tool
You are looking for two Tunisia Phone Number things. First, research variations of your target keyword, especially long-tail keywords. Second, look at the competition for each of those keywords. You will use this data later.
Doing a quick keyword research gives you a better idea of your keyword difficulty and what other options you have. Next, go to the Google search engine and type in your keyword. Look at these three things:
Keywords suggested by Google when entering your keyword
Pages that appear on the first page of search engine results
Suggestions for “related searches” at the bottom of the page
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