Due to digitalisation, journalists and web developers, but also photographers, film makers, programme makers and other mia professionals, are increasingly fishing in the same pond. The digital equalizer has made them all instrumentalists in the great multimia orchestra. Magazine makers play a considerable part in this with a thorough knowlge of magazine rhythm, itorial formulas, text-image ratio and other indispensable ingrients with which you can reach and bind a target group. The mium may change, the laws of engagement do not.
Everyone publisher
Digitisation has not only democratis journalism, but also on the publishing side a lot is happening. morocco phone number list More and more brands are discovering content marketing as a means to attract and retain customers. They offer high-quality brand content that holds the attention of the scanning reader and deepens the brand experience. Readers value the information, find it crible and are influenc by it. Brand content publish on the internet and in existing or own magazines (print and digital) is now even consider more effective than traditional advertisements.Creating value
According to Marketo, maker
A of marketing software, more than a quarter of the marketing budget of B2B organizations now goes to content marketing . The explanation for this is simple according to marketing manager win Vlems in an article on Marketingfacts : “Everyone searches on Google these days. And the one who answers europe email their questions has an advantage.”
But a one-time Google hit is not enough. Here too, it is about building a relationship. Just like good newspapers and magazines, brands can offer value by distributing unique and reliable content. The role that content plays in value creation is well describ in this the means and the technology may change article on the influence of the internet on the mia industry that is also cit by Vlems.