So if we succe in creating not only value but also reader loyalty with online content, then success is the logical consequence kuwait phone number list and not only for mia brands. All brands benefit from periodically visiting their target groups with unique and valuable content. One more reason to assume that magazines, especially digitally, have a bright future.
Websites, social mia & digital magazines
You already have a website and you are already active on social mia? The add value lies mainly in the periodicity: a magazine gives you the entrance to reach your target group regularly and in a compelling way. An e-mail newsletter does that too, but is a much less rich mium: suitable overview of the belgium market for drawing attention (to new content, to a website or a new ition of a magazine), less so for inspiring. A magazine is ideal for putting topics on the agenda: seasonal offers, product introductions, important changes.
The form is linear (browsable) with the possibility to browse via table of contents, links and other navigation as you search engine optimization mails wish, . A but it is also finite. You never finish a website, an issue of a digital magazine you do. It is also perfect for the tablet, a lean back mium , ideal for reading at a time and place of your choice. Websites are more for active, lean forward work; archive, news, reference information, interactions and transactions. Finally, social mia are mainly suitable for increasing reach (through . A the network effect) and interaction, especially on location via mobile devices.
These three online mia forms do not stand alon
A they reinforce each other when there is flexible mutual reference. To name a few possibilities: on social mia you refer to articles on . A your website and in the magazine; from an article in the magazine you send readers to the shop on your website . A the articles from the magazine you archive on the website and can be shar again via social mia.
A powerful mix of website, social mia and magazine optimally supports the (mia) brand