This shows the soul of the organization, and goes so much deeper than yet another polished piece of content marketing. Five practical tips to activate the gun factor of your organization via social media:
Get a corporate journalist, not a copywriter
Communicating the corporate culture is too specific to be assigned to copywriters. Authenticity in this type of communication is crucial, list to data it has to come straight from the heart otherwise it won’t work. Go deeper than the
Think of a corporate journalist. Someone with the right tone of voice who can share what is going on within the organization, both in words and images. Make sure it is someone who knows the history, processes and culture of the organization. An insider. Provide him or her with the necessary tools (think of a smartphone, tablet and conversation dashboards) to record the right things at the right time. Find someone with a reflex for stories.
Tell the ‘little’ stories
Many organizations today are launching CSR (Corporate Social Responsibility) or charity programs to create what are the legal considerations when using phone number lists for marketing? goodwill. Nothing wrong with that, but it’s too classic an approach. When thinking about the goodwill factor, think mainly clean email bout the ‘small’ stories, such as Octaaf’s farewell at Torfs, and provide (ad hoc) space for this in the content calendar of social media.
3. Take people behind the scenes. Being allowed to look inside is the ultimate ‘openness’.
Use social media to give people a glimpse into the inside of the organization. And give a sense of involvement. The higher the involvement, the stronger the goodwill factor.