Three tips for marketing and PR professionals to reach that seemingly unreachable target group in a new way.
Create special moments (events) for influencers
When the musical ‘ Hij Gelooft In Mij ‘ premier, tickets were quickly sold out. The mia attention was immense, with ingrients such as Joop van den kuwait phone number list Ende, Hazes and famous actors. The musical was different from others, with a serious undertone, cast and actors.
We came up with a trick for that. We invit influencers with a huge qualitative following on Twitter. The hashtag was provid and the guests were given photo opportunities that do well on Instagram. Ultimately, the eight influencers present reach no less than 356,000 Twitter users, the photos were view thousands of times and even non-present Twitter users join in the discussion in a positive way. In a positive tone, through a small campaign, an important and otherwise quite inaccessible target group was reach. In their own way, separate from the showbiz, entertainment and musical mia.
Untitl
A next step would be a long-term relationship with these influencers, which you build just like PR people do with journalists today.
Go for a long-term relationship
According to George Haynes, Digital & Social Mia Manager at KIA in the Unit States, TV is like rain . You don’t know what search engine optimization mails TV channel the consumer is watching. And isn’t he more busy with his ‘second screen’, such as laptop or phone, while watching TV? Kia has therefore decid to change course and focus on social influencers to let them act as brand ambassadors. Especially because according to research, 92% of consumers trust ‘earn’ mia, such as endorsements by influencers, more than all other forms of advertising.
the people who are put
With the KIA social club, KIA ensures that the influencers know the models, can take a road trip in one of their ca the benefits of using bulk sms for businesses rs and that special blog parties are held. By deploying 198 advocates, 24,000 social endorsements were deliver, reaching more than 30 million people in total. You create ambassadors for life, who continue to promote your brand. You take longer to earn back this investment, but it is more measurable and sustainable than a one-off event.