Due to digitalisation, journalists and web developers, but also photographers, film makers, programme makers and other mia professionals, are increasingly fishing in the same pond. The digital equalizer has made them all instrumentalists in the great multimia orchestra. Magazine makers play a considerable part in this with a thorough knowlge of magazine rhythm, itorial formulas, text-image ratio and other indispensable ingrients with which you can reach and bind a target group. The mium may change, the laws of engagement do not.
Everyone publisher
Digitisation has not only democratis journalism, but also on the publishing side a lot is happening. More and more brands are discovering content marketing as a means to attract and retain customers. They offer high-quality brand content that holds the attention of the scanning reader and deepens the brand experience. kuwait phone number listReaders value the information, find it crible and are influenc by it. Brand content publish on the internet and in existing or own magazines (print and digital) is now even consider more effective than traditional advertisements.
According to Marketo, maker of marketing
A software, more than a quarter of the marketing budget of B2B organizations now goes to content marketing . The explanation for this is simple according to marketing manager win Vlems in an article on Marketingfacts : “Everyone searches on Google these days. And the one who answers their questions has an advantage.”
But a one-time Google hit is not enough. Here too, it is about building a relationship. Just like good newspapers and search engine optimization mails magazines, brands can offer value by distributing unique and reliable content. The role that content plays in value creation is well describ in this article on the influence of the internet on the mia industry that is also cit by Vlems.
Creating value & reader loyalty
Readers’ habits and the value they attach to content are essential to their behavior. Good new for interactive campaigns, customer support spapers and magazines offer a selection of what is important and explain why. That is their add value. Habits are more complicat and subtle. Print mia have long been part of deeply root lifestyles. That habit made it easier to retain value. Once the value of a periodical has been recogniz (or pass on), it is essential to readers. They do not want to lose that value; a non-reader has not yet found it. That is why it is easier to retain a reader than to acquire a new one.