How to Advertise With Videos on Youtube Without Paying a Penny to Google

Do you know the YouTube ads that appear before the content? It is very likely that you have already seen one because they come out like in every fifth video you see. I have no data on the profitability that this type of online advertising gives you. It doesn’t mean that they don’t exist, but to be honest today I was too lazy to look for them because I’m not going to talk about that either.

What It Brings You to Advertise With Videos on Youtube

Given the type of Greece B2B List advertisers on YouTube, it is very likely that at the moment it is more focused on branding advertisers. The vast majority of SMEs and start-ups do not have the budget to invest in video advertising to gain notoriety crossing their fingers that this will eventually lead to more sales.

Visibility of your brand : the image is a powerful carrier for emotions. Many people do not read out of laziness and prefer audiovisual content. A video can give visibility to your brand, which is a first step to get new clients.
Confidence of your target audience : in a video you show your face. You have to do it even literally from time to time. People want to see the faces behind the logos so they trust our products and services.
Sales Channel : We are not Mercedes Benz or Coca Cola. If you are setting up a project on the internet, each euro you invest has to generate a short-term result. Doing it right, a video can help you increase your sales.

How to Include Advertising in a Youtube Video Without Spending a Penny in 3 Steps

Greece B2B Email List
Greece B2B Email List

If you don’t want or can spend money for the normal way of advertising on YouTube, don’t worry. There is a very simple alternative to do it.

1. Create a (viral) content : Well, we’re off to a good start. As if it were that easy. I know, it is not, but the objective has to be that, although obviously it cannot be planned. In many cases it may be enough to create decent content that does not necessarily have to be viral. The most important thing is to reach your target audience with this video. If you are an online store that sells tires, you could do a tutorial to change a wheel.

2. Design an advertisement : This is less complicated than you might imagine. The ad does not have to be a video. It can be a still image included within the video. Leave about 15-20 seconds between the start of your ad and the appearance of the ad. If you put the promotion from the beginning nobody will see your video.

3. Integrate a discount code : this is easy. You can integrate the discount code directly into the image. You also have the advantage that you can do a direct follow-up to know how many people who have seen the video end up buying. You simply have to create a coupon that you don’t deliver anywhere else.

In contrast Today’s post was inspired by Alex Navarro’s presentation at WeberyDay in Valencia. Those who are in Quondos already know the video of Jose Ignacio Gras from Dropalia explaining how they managed to attract new customers for their Dibutoys online store presenting the Peppa Pig case study .

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