To do too much at once, and therefore achieve nothing. There’s a quote in the book “Hagakure: The Book of the Samurai” by Tsunetomo Yamamoto that says: “If you chase two rabbits at once, you will lose them both”. Business owners have huge lists of “priorities” they want to achieve, forgetting what their original goal was. Throughout this entire process, Noah kept me focused on our number one goal: 10,000 visitors in 30 days. Absolutely everything we were doing was meant to achieve this. If you’re embarking on your own traffic challenge, you need to choose a singular focus.
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Pick one goal that is SMART. For example, with Sleep Sumo’s 0-10K challenge: S – Specific: 10,000 visitors M – Measurable: Google Analytics A – Attainable: Quant-based marketing, to show exactly how to get there. R – Relevant: Inspiring others is what I live for. So going for a crazy Lithuania Phone Number challenge like this is very relevant to me. T – Time-bound: ~30 days. You need a by-when date. Parkinson’s Law: Work expands to fill the time available for its completion. You can choose to follow along with our goal, or assess your time and energy and go a bit smaller. Just recognize that you can grow quickly even if you’re starting from scratch.
STEP 3: CREATE A BULLETPROOF MARKETING PLAN So once you’ve set a goal, you’re good to go out and try to achieve it, right? Well, not quite. It’s not enough to just list out a couple of ways to reach your traffic goal. You have to reverse engineer it. Quant-Based Marketing is a systematic and scientific approach to online marketing that quantifies your expected results. It’s easy to follow, the execution leaves very little up to chance or “what-ifs”. The exact same approach is what: Noah (Chief Sumo) used to acquire 100,000 users in 6 months for Mint.