Why Your Idea Is Worthless and What You Lose if You Don’t Share It

I am neither the first nor the last to say that your idea is worthless . Although he thought that this message should have already reached beginning entrepreneurs, it seems that many are still afraid of sharing their project with third parties. I perfectly understand the initial reasoning given that in my beginnings I have also had them. In the last 5 years I have changed my perspective a bit because I have experienced firsthand what it takes to go from an idea in a Power point presentation to users, customers and revenue.

Why Is Your Idea Worthless?

An idea is a dead letter because the only value it New Zealand B2B List brings is the illusion it generates in your head when you think about it. It is not enough to attract an investor or get clients. You don’t need the best idea in the world to launch your own company. Many wait for it all their lives and because they don’t have it, they take it as an excuse not to launch. Those who really want to set up their own company find the idea and not the other way around.

Selling coffee or hamburgers is not necessarily the most creative idea in the world. Even so, if you execute it well you can set up very profitable businesses. No one is going to copy your idea. Very few people have the illusion and are willing to risk the same as you to make a dream come true.

Each conversation about your idea allows you to receive valuable opinions and suggestions to continue developing it. Do not close yourself to the exchange for fear that someone may end up “stealing” the basis of your business. Sharing brings more benefits than you may see at first.

What You Miss if You Don’t Share It

New Zealand B2B List
New Zealand B2B List

1. It allows you to fail cheaply : An old colleague from my time in Switzerland made use of Facebook by inviting his friends in a private group to receive direct feedback from potential clients. In his case, he came to the conclusion that the business model was not viable and he had to change his plans. Although he has not built anything in the end, this little market survey has protected him from failing at a higher cost.

2. You can find co-founders : by sharing you can also find people who want to accompany you in the process of turning your idea into reality. The difference between start-ups that succeed and those that fail is in the people. Share your idea with those who can contribute value to the project with their knowledge and passion.

3. Offers from potential investors : for a while I had the idea of ​​setting up a fund dedicated to investing in domains. I shared this idea with all my colleagues in the department where I was doing my doctorate. I was surprised that more than half of them motivated me to take the plunge and proactively offered me money to invest. Without asking, he would have “raised” 10,000 euros between 4 people who were willing to put their money to see the business model he had in mind could work.

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