Why You Should Be Building an Opt-In List

The difficult thing about marketing our product is that we can’t actually show what we sell. We still only have the pictures from the blank backpacks, no customization at all. Having those time limitations to work on HYKE, I couldn’t even see a date when I had time to do proper test painting and photo shooting. That said, I made a clear decision: we don’t customize the products (yet). We will start by selling simple, but still great looking products. The customization will come later. Period. Because of that decision, I had to make some minor changes on the website.

Simple Ways To Create and Build Your List

There were certain words all over the website which contained the word “custom. And “individuality”. As the products USP (unique selling proposition) now Costa Rica Phone Number be removed/replaced. I tried to create an un-fancy Shopify store which represents an elegant and simple style. Screenshot showing HYKE website As you can see on the image above, I didn’t just change the wording. I also added a new product: a snapback. I added the snapback for two reasons: Low-barrier entry (to get people hooked with the brand for a lower price) Cross-sell product

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Because the snapbacks are not our key-product we didn’t choose to purchase them in bulk up front. We used a print on demand service called Printful. As soon as someone orders that snapback at our online store, Printul will print the cap on demand and ship it to the customer. This is an easy way to get started, but if there’s an increasing demand we will purchase snapbacks in bulk to be able to offer faster shipping and better customer experience. The integration with Shopify works very smoothly via their Shopify app. Screenshot showing Printful Shopify app I only had to upload the HYKE logo

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