The way we consume content is increasingly shifting towards video, animations and audio. Sure, people have been saying this for years, but the growing sophistication of technologies like virtual reality, voice recognition (hello Alexa) and artificial intelligence means we’ll soon be interacting with screens very differently than we used to. used to do – and some screens will become obsolete. Add to that, younger generations are being drawn to video content in ways that will define how we’ll publish in another decade. (Video recipes were rare even five years ago, but 30-second GIF recipes litter the web today.)
Content marketers need to look beyond blog posts, e-books, and print magazines; they need to adapt to the ways people prefer to consume the content.
On the virtues of starting small
To start, think about the smallest Chile Phone Number audience you can have with a short video. We’re talking about the “babiest” of baby steps. For example, create a video presentation of an internal tool that your team should use. With such Chile Phone Number a small reach for your first video, the fear of rejection or being judged is low. Just make sure it’s useful for that audience and lets you experiment with new video production tools and techniques. It’s the video equivalent of writing a paragraph versus a 10-page essay to familiarize yourself with the process.
Another idea: film a customer case study. You only need one camera setup and an external microphone. Position the camera left or right and ask customers to talk about themselves. (Almost everyone can talk about themselves and the projects they’re part of.) Trim the clip.
When to Consider a Professional
You may need a professional, but not in the way you might think.
It is difficult (read: impossible) to be in front of the camera and behind it at the same time. Depending on the quality and scope of your video project, you will need someone to help you. This person, whether a professional or an assistant, should be trained to capture video and audio competently. (And more complex video projects may require even more people.)
If you want value for your money, consider hiring a freelance videographer as your assistant. A freelance wedding videographer, for example, can help you overcome your beginner fears. Of course, you have to come up with ideas, but a videographer can help translate those ideas into a finished product.