7 Ways to Screw Up When Launching a New Product or Service

When you launch a product or service you can screw up in many ways. The problem is the lack of experience that many entrepreneurs have because between the development of different projects there is a wide interval of time. Sometimes the time you have between launching different initiatives makes you forget what you have learned.

If everything goes well, we launch Lithuania B2B List once and after a while we manage to set up a business that works. In this case it is impossible to compare since we cannot travel in time to know if changing some things everything would have been better. How I dream a lot, I sleep little so I have been lucky enough to mess up sometimes when launching projects and businesses.

1. Not Having Warmed Up Engines

Cold casting increases the risk of failure. You have not done any kind of testing to see if your offer has the potential to be a success. A launch in different phases helps you to get more data that allows you to improve and adapt the offer to your target audience. Curiosity and the generation of expectations are a key element in this context to have customers from the first day of opening.

2. Confusing Coverage With Scope

Maybe you are lucky enough to have many followers on Twitter or your Facebook page has been getting many “likes” over time. That’s fine, but watch out. Don’t confuse coverage with range. Social media channels are not controlled by you. They are the users who decide if they want to listen to your message (or not). Turn coverage into reach by creating mailing lists of people who sign up for e.g. a newsletter allowing you to take back control of the conversation and have a real asset.

3. Lack of Low-cost Testing With a Landing Page

Lithuania B2B Contact List
Lithuania B2B List

The vast majority of entrepreneurs who are launche do not have a blog, Twitter account, Facebook page or whatever to send visits to a page and get feedback. In these cases, there is always the possibility of carrying out a campaign with Google Adwords where qualifie traffic is contracted to do a test with a small investment.

4. Not having a good offer
The best marketing techniques have their limitations. Without having a good product or service, it is of little use to carry out a viral campaign. As Seth Godin says on his blog about him, you can fool a lot of people for a while but never all of them all the time. Sooner or later the moment of truth arrives where the first customer tries your offer and will comment on it.

5. Lack of processes for incidents
Something always goes wrong. You can never take everything into account. Count on Murphy getting you too so don’t try to close your eyes and cross your fingers in the hope that you’ll be the only one lucky enough to get a project off the ground without any hitches. You have to know in advance how you are going to manage incidents. If you work with several people, these processes should be previously documented so that everyone knows what they have to do.

6. Give Customer Support on Twitter

Many recommend giving customer support on Twitter. I tell you to forget you. The vast majority of those who give this advice have probably never put it into practice. Let’s see, you have to refine. Twitter can serve as a starting point to receive incidents, but the real management is done at the end by e-mail. You are not always intereste in making public all the problems you are having in the launch of the product. You have to be transparent but you wouldn’t drop your pants screaming from the balcony so that all your neighbors can see your ass in the air.

7. Do not attend to doubts in time
If you haven’t kicked it with the first point, you will have an important part of your clients who have hired you on a spontaneous impulse without really understanding what you offer. Now that they have the opportunity to see your product and service is when doubts arise. If you are not agile in resolving doubts, you lose the previous vote of confidence that you have earned. The initial illusion turns into disappointment and in the end this client leaves you because he does not feel well cared for. Do not be obsessed only with marketing but also or above all with the loyalty of people and companies that already trust you.

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