As well-known, leading brands in their respective niches, their names convey quality and remind the shopper of where they wanted to buy from. Here are the subject lines they use: Dyson: Items in your basket at dyson. Ralph Lauren: Finish Your Order at Ralph Lauren Using the shopper’s first name, coupled with the products in their cart. Can make a huge difference to your abandoned cart emails. Here’s how Massdrop personalizes its messages (notice the name at the beginning of the subject line and the product hyperlink in the opening paragraph): Screenshot showing an email
You Decide to Buy Mailing Leads
‘BRAND-RELATED’ SUBJECT LINE FORMULAS With these subject lines, you’re trying to remind shoppers of exactly what they wanted to buy. If you have a recognizable brand name, using it in the subject line can help to remind people of why they wanted to buy from you specifically. When Belarus Phone Number using these formulas, try to weave in the product and your brand name. Complete your Belarus Phone Number List [Product] purchase at [Brand Name] Your [Product] is waiting in the [Brand Name] store Complete your [Brand Name] purchase Your [Brand Name] items are in your basket 7. THE ‘LITTLE NUDGE’ SUBJECT LINES Every audience is different.
For some businesses the clear, to-the-point ‘Forgot Something’ subject lines that lean into the assumptive close technique will work perfectly. For other businesses, you might want to be a little less blunt and give your shoppers a slight nudge towards completing their purchases. Once a product has been added to a basket, the shopper has done the hard work. They’ve: Researched the product Decided what they wanted Made a commitment. Sometimes, they just need a reminder to get them over the finish line. That’s exactly how Virgin Atlantic approaches its abandoned cart emails.