What a Website With 100,000 Page Views Earns With Online Advertising

Before deluding yourself that you are going to become a millionaire by creating a blog, it is important to know some information. When making calculations and estimates for potential income, the 100% accuracy of the final data is not as important as obtaining knowledge about the key factors that are part of the formula. Few bloggers or webmasters initially have an idea of ​​what they can earn and are surprised when they see the income they get by starting with products like Google AdSense or Cogan Oz .

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1 Theoretical data for estimating monthly income
2 Approximate data of the Spanish market and LATAM to make the calculation
3 Calculation to obtain the monthly income of a website with 100,000 page views

Theoretical Data for Estimating Monthly Income

To simplify the calculation, we are going to focus on Australia WhatsApp Number the commercial strategy of 90% of the people who start the path of monetizing a website. They choose the most comfortable and well-known path, which is the integration of Google Adsense text ads. Few get to have 100,000 page views in a month and it may seem a very high figure for those who have not yet reached 1,000 in the same period of time. Let’s summarize the base data:

100,000 page views.
General-themed website that talks about news.
Web format: blog.
Monetization with automated platform (eg Google Adsense).
The blogger does not directly sell advertising to an advertiser.
Online ads are the only source of income
Approximate data of the Spanish market and LATAM to make the calculation
To calculate the income we need to know the formats that are used and the income for each of them that can be achieved. In order not to go crazy, I do not present a different data for each format, but simply apply average. I have also been a bit optimistic about the eCPM data (if you are not familiar with this term, see also “What is eCPM?” ):

80% of Visits From Spain Seen That It Is News for a Spanish Audience

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Australia WhatsApp Number

3 advertising formats: a Mega banner (728×90) in the header, a Skyscraper (120×600) on the side and a standard banner (468×60) at the end of each article.
Average eCPM per advertising format: €0.5 CPM.
Calculation to obtain the monthly income of a website with 100,000 page views
Although the calculations are not complicated, you have to understand the difference between page views and advertising impressions . To get the final result we apply the following formula:

Revenue€ (per month) = pageviews x number of banners x average eCPM

If we multiply 100,000 x 3 x €0.5 / 1,000, we obtain a monthly income of €150 from online ads. Surprised it’s so low? If your percentage of visits outside of Spain is higher, the income is even lower.

With this example I simply wanted to show that it is not easy to make money with a website. It is not enough to create a website and think that the text ads that we have implemented on it will work miracles.

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