that product. When a fast food restaurant offers you an upgrade to a larger soda, that’s an upsell. Cross-selling involves selling different, but often related, products alongside what the customer is already buying. When that same restaurant offers to add fries to your order, that’s a cross-sell. Both methods help to achieve the same result — help the customer get more value out of their purchase, and help your business make more revenue from the sale. Effective upselling helps your customers get the right products that best meet their needs and makes sure they have everything they need to use the product they’re purchasing.
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I’ll use the term “upselling” to cover both tactics because it’s the far more common term (and it’s what you’ll see most plugins and features use).[*] Picture showing a Russia Phone Number List storefront WHY UPSELL DIGITAL PRODUCTS OVER PHYSICAL PRODUCTS? Simple. It’s all Russia Phone Number List about margin. Digital products are great to upsell next to physical products, as their sales margins are much higher. It’s Russia Phone Number List common for ecommerce stores selling physical products to offer add-on items at a discount to encourage the customer to purchase.
Since physical products often have slim margins, any discount eats into your profits even more. Digital products, however, have a nearly 100% net profit margin. They can be sold an infinite number of times and cost almost nothing to distribute, making them the perfect product for ecommerce stores to offer alongside their physical products. Consider this scenario: Your store has an average order value (AOV) of $100. A typical profit margin of 30% leaves you $30 in profit on an average order. You have two choices for