As a marketer, you want to deliver the most Honduras Phone Number usable and reusable content possible, which saves your team time as you increase the value your audience derives from your assets. But how do you do that?
Here’s one way: Chunk it. In other words, build your content in chunks – think of them as components or modules – based on the types of information you want to convey.
“Chunk” is a word abstracted out of necessity. A chunk is simply a discrete unit of content. It can be as small as a chip or as big as a book. It can be a paragraph, a section, a chart, a table or an entire deliverable. An infographic, for example, is a piece of content itself, even though it may be part of a larger piece (a blog post, for example) and even if it contains chunks (like tweetable graphics ) that you can remove and reuse out of context.
Case to segment your content
Here, with a slight modification, is an example of Noz. He chose an esoteric example on purpose. You don’t have to read it to see that the revised version is more usable.
Example of Noz Segmentation
In the original version, you Honduras Phone Number have to read the text, possibly several times, to understand that it includes both a description and a method. In the revised version, even if you are not reading the text, you can tell that you are looking at distinct types of information.
Reusability potential: Because information types are separated, not only do readers have an easier time, but content creators also have more opportunities for reuse. Imagine, for example, that your repository contains many reports like this. You can mix and match these pieces to create new content deliverables. For example, you can extract the descriptions from a catalog and omit the method sections. This type of reuse, whether manual or automated, is only possible when your teams separate the types of information.
Examples of segmentation
Last year, while writing Ardath Albee’s. Also, ICC 2016 lecture for what I thought would become a single blog post, I noticed that it covered two types of information: descriptive and practical. Since Ardath had a lot to talk about, I created separate articles for each type of information – Buyer Personas You Want to Use: The 9 Essentials and How . Also, to Create Buyer Personas That Drive Sales.
2 persona posts
These two stations work separately or as a . Also, set. Titles indicate the general type of information. In each article there are more pieces. For example, the first article begins with a definition of the term “persona” and goes on to recommend nine best practices.
Potential for reuse: Fragmented content is potentially reusable content. For example, if you had a bunch of “persona” definitions scattered around your content repository, you could compile them into a list.