Jeff Julian made his video debut at the age of 12. Video was a creative outlet for him during a tough time…in college.
“When I was in middle school, I went Cayman Islands Phone Number from an average-sized kid to a big kid,” says Jeff. “I was a bit chosen. Playing with computers and electronics was a way for me to fit in and be creative. I started producing funny sketches with my best friend. We imitated ESPN, Saturday Night Live and even Robin Leach from Lifestyles of the Rich and Famous. Our videos have become popular at school. Nobody else did, so those videos ended up defining me as a kid. “
After college, Jeff became a full-time software developer, but in his spare time he was blogging and recording videos about technology – before “blog” was even a household word.
Ultimately, he built what became
The largest tech blogging community at the time: Geeks With Blogs. (Robert Scoble was an early blog influencer.) “I wasn’t a marketer,” says Jeff. “I was a software developer who created this community – and I had to learn how to sell Cayman Islands Phone Number advertising to keep it going.” Over time, Jeff moved into marketing, eventually founding a marketing-focused video blog called Enterprise Marketer.
Also, Jeff says marketers fear two main aspects of video marketing. First, there’s tremendous anxiety about getting in front of the camera. He explains, “The fear of being judged frightens people in all video and audio media, even if they themselves are not the ones who will be in front of the camera.” Plus, says Jeff, marketers feel inadequate when it comes to turning raw video assets into a final product. “I don’t think anyone is afraid of things like cameras.
Lenses, tripods or any other technology
On the recording side,” he says. “Their fear is about the production end of the process – the tools and expertise needed to complete a complete project.” The way we consume content is increasingly shifting towards video, animations and audio. Sure, people have been saying this for years, but the growing sophistication of technologies like virtual reality, voice recognition (hello Alexa) and artificial intelligence means we’ll soon be interacting with screens very differently than we used to. used to do – and some screens will become obsolete. Add to that, younger generations are being drawn to video content in ways that will define how we’ll publish in another decade. (Video recipes were rare even five years ago, but 30-second GIF recipes litter the web today.