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Contrast, people are less likely to share things Denmark Phone Number that make them happy or sad because these emotions reduce arousal. How can you apply this to your marketing activities yourself? Marketing activities are often aimed at disseminating information (especially in the B2B world). But often information Denmark Phone Number alone is not enough, it can even be a bit boring. That’s where emotion comes in. Instead of hammering away at features or facts, we should focus on emotions. You must be thinking: but not all products or services can respond to emotions, right? In principle, any product or service can focus on emotions, even those without an obvious emotional hook. Want to Denmark Phone Number make content go viral?

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Use the right positive or negative emotions Denmark Phone Number Select emotions that cause a lot of excitement and prompt people to take action (in this case: sharing your content). Adding more excitement to an article, ad or other type of content can have a big impact on people’s willingness to share it. You can go Denmark Phone Number two ways: the negative or positive side. On the positive side, you excite people, make them laugh or inspire them. On the negative side, you make people angry, not sad. Marketers often tend to avoid negative emotions for fear that they could damage Denmark Phone Number the brand. Obviously, you’re not supposed to make your own organization negative – but when used correctly, negative emotions can actually Denmark Phone Number boost word of mouth.

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Designing messages that make Denmark Phone Number people anxious or angry (high arousal) instead of sad (low arousal) will stimulate transmission. Negative emotions, when used correctly, can be a powerful driver of discussion. Emotions drive people to action. They make us laugh, scream and cry, and they make us talk, share and Denmark Phone Number buy. So instead of quoting statistics or providing information, we should focus on emotions.This dear people gives you everything you ever wanted in your life! Need inspiration for your company, your mission and vision or your Denmark Phone Number business plan? This is it! Are you serious about soulsearching? This is it! Need an upgrade in your love life? See the answer here! This blog is all you need, if you’ve seen all these names.

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