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Sarah (Content Marketing Sumo) used to get 50,000 Instagram followers in 90 days. Sumo used to double monthly blog traffic from 100,000 to 200,000 visitors in 30 days. Work backward from your desired result by taking iterative steps to break the goal down into more manageable goals. Then create an action plan to achieve your goal. Click here to get a copy of Sleep Sumo’s plan and use it as your own. I worked backward from 10,000 visitors. There are many ways you could grow a website to 10,000 visitors per month, like buying 10k worth of paid traffic.

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But if those visitors aren’t the right people (i.e. they’re not subscribing or buying from you), you’re wasting your money. That’s why you need a marketing plan that will reach and engage your target audience. Sleep Sumo’s marketing strategy included: One giveaway. Engaging the target audience Kuwait Phone Number on social media and in groups. Creating shareable content. It wasn’t always this simple. My initial plan was far more complicated: Screenshot showing Google Spreadsheets. The total amount of visitors on my initial spreadsheet was 777 visitor per day, or about 23,000 visitors a month.

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But when I sent Noah my plan, he re-focused me on working backward from the goal. Noah always told me do more of what is working to become more effective. For example, I stopped posting on my Instagram because it took a lot of time and I wasn’t seeing the return on investment. This gave me more time to focus on other things. If you’re assessing different marketing opportunities, we scored the opportunities based on two simple criteria: Ease of implementation. Potential impact. Once you’ve assessed these two elements, your priorities should be clear.

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