You have received good or bad news, you often Nigeria Phone Number want to share it with someone. This helps us to strengthen our social bond, because we experience the same feeling at that moment. The emotion awe (awe) Awe is the feeling of admiration and amazement that occurs when one is inspir by knowledge, beauty, Nigeria Phone Number respect, or power. This expands one’s frame of reference and encourages self-transcendence (transcending one’s individual self). This feeling can be evok by everything around us, for example through art, landscapes, music, knowledge, and so on. This Nigeria Phone Number feeling encourages article sharing and plays a big role in why certain content goes viral. The emotion of sadness To find out whether sharing content also applies to Nigeria Phone Number other emotions, Holiday’s study looked at the emotion of sadness.
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A score was assigne to each article based Nigeria Phone Number on how much distress it evoked. If an emotion reinforced sharing, then sadness (like awe) should also increase sharing. But it didn’t. In fact, sadness has the opposite effect; sad articles were 16% less likely to be shared. The emotion of sadness therefore made people less inclined to share. Then you may wonder: what’s the difference? Why do some Nigeria Phone Number emotions encourage sharing and others don’t? The most obvious difference is positivity. One emotion is positive and the other negative. Can positive emotions increase Nigeria Phone Number sharing, but decrease negative emotions? The emotions of anger and fear To make sure that negative emotions reduce sharing, the emotions of anger and fear were also examined.
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It found that articles that evoked anger and fear Nigeria Phone Number were more likely to be shared. So the opposite was true. That discovery shows that predicting whether something will go viral is a little more complicated than the positive or negative factor. But what? Arousal Okay, so emotions can be labeled as positive or Nigeria Phone Number negative, but there is a second dimension. Namely: activation and arousal. Arousal is a state of activation and readiness for action. The heart beats faster and blood pressure rises. Some emotions, such as anger and fear, generate a lot of excitement. When Nigeria Phone Number we’re angry, we scream. If we are afraid, for example that there will be a break-in, we keep checking the locks.