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Friends of Search is one of the few search conferences Australia Phone Number in the Netherlands where search specialists come together. The number of presentations is enormous and I like to share the SEO presentations. Topics and insights that positively stood out to me. Think of the international SEO migration of bol important elements that increase your EAT. The changing role of in-house SEO. For the third time Australia Phone Number I visited one of my favorite search conferences: Friends of Search. This year had something extra. After a long time of online webinars, this was one of the first physical conferences I attende. Friends of Search: fear of missing out Once a year, many SEO and SEA specialists meet in Amsterdam. In recent years they have also made the crossing to Australia Phone Number Belgium. Whether or not you’ve been on Friends of Search,

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Help ease my FOMO a bit, I decided to Australia Phone Number collect all the presentations from Friends of Search in one place and Jerel Arkes recorded an interview with most of the speakers for his podcast afterwards. And now, my highlights: Case bol multilingual within e-commerce SEO One of the reasons why I like to Australia Phone Number come to Friends of Search is because inspiring cases are often discuss by colleagues. One of these was the talk of Annelies Schreuder-Hoogveld from bol. Recently, she was faced with the challenge of successfully launching the multilingual website in the French-speaking region of Belgium. Coupled with this international SEO migration, she Australia Phone Number also immediately tried to solve a number of duplicate content issues. An SEO migration is slightly different at bol than at the average.

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This is because many facets have to be Australia Phone Number solve in a scalable way. To prepare for this properly, Annelies divided the steps into 4 phases:  Think of building a system that ensures that all on page SEO signals are implement in the correct way. They call this their TRC system Australia Phone Number that generates SEO metadata for 16 different page types. For example: Meta title Meta description Heading tags Canonical URL Robots (index/noindex etc) 2. Building multilingual SEO services To make the switch to the French-speaking language region in Belgium. The TRC system had to be adapted. Some challenges: The webshop and the TRC Australia Phone Number system do not speak different languages ​​You have to think about how these systems communicate with each other.

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