In November of last year, I took my son Bolivia Phone Number Adam to a high school open house. While he was going through some of the sample lessons during the morning sessions, I was doing the same with a group of parents. My first class of the day was called “Theory of Knowledge”.
The task was simple: view a painting of a building and discuss what you “know” about the painting. Our group tried to discern when it was created, if it was real or fictional, and, if real, was it a famous place?
After the discussion was over, the instructor told us that the painter was Adolf Hitler. From that moment, everything in the conversation was immediately changed. A few people even became emotional upon hearing this information. The truth was that once the majority of the class discovered this information, they could no longer regard it as a work of art.
Does what we know hold us back in marketing?
No, this is not a book Bolivia Phone Number about. Also, psychology, medicine or art history, but the previous examples are certainly applicable. Over the past 20 years, Robert. Also, and I have worked with CEOs, CMOs, VPs of Sales and Marketing, and brand marketing practitioners around the world. In each case, part of their marketing and/or sales process was interrupted.
We come in, we analyze, we advise and. Also, (hopefully) compel these marketers and sales people to fix what they can with the resources they have. But what we have achieved in recent years has become, to say the least, disturbing.
Combined, this book, Killing Marketing, is our sixth effort. Normally, when creating the work product such as a book, we start with the answer. Also, to a question. For example, in my 2013 book Epic Content Marketing, I talk about how marketers can build loyal, profitable relationships with customers by providing ever-valuable content to drive sales.
In 2015 Robert (with Carla Johnson)
Wrote the book Experiences: The 7th Era of. Also, Marketing, which outlines an approach to how content-driven experiences can be created, managed, scaled, promoted and measured. in today’s business environment.
This book, however, does not begin with an answer…it begins with questions…questions that Robert and I are desperate to find the answers to.
What if what we’ve learned or experienced in marketing doesn’t show us the full picture?
Also, if we limit our view of marketing to one area (which we know), and that doesn’t allow us to see the full potential of what can be accomplished (which we don’t yet know)?
What if placing marketing solely in the marketing. Also, department kills the approach to marketing as a strategic business process?