The Importance of Titles in Marketing: a Case Study #cursobloggers Murcia

Frequent readers of this blog will already be tired of hearing me talk about the importance of titles in blog posts. In this sense I am not going to tell anything new but I would like to analyze a case in more detail to better understand what is happening.

Course for Bloggers Murcia Fotolia Photo Rights

A couple of days ago China B2B List the third edition of the “Course for Bloggers” was launched for young people actively seeking employment. This time we have chosen a city that should be less used to receiving this type of event compared to Madrid or Barcelona. Murcia is a city that with a little more than 400,000 inhabitants does not even reach a tenth of the capital. Therefore, a longer promotion period was planne to compensate for the possible lack of public.

Contents [ hide ]

1 Despite the success of the first editions, registrations in Murcia are very slow
2 Possible explanations for the moderate acceptance of the event
3 The importance of the title for the conversion rate
Despite the success of the first editions, registrations in Murcia are very slow
Until now, all the editions have been completely different, although speakers have been repeates. The idea is that with each participation you expand your knowledge on the subject of blogging. On May 22 we have even increased to 8 speakers and 8 hours. I think that in terms of quality and quantity of training it will undoubtedly be the best of the 3.

Records in the Course for Bloggers of Murcia

China Business Email List
China Business Email List

Given that the first 2 editions had a very positive feedback from the public, even being Trending Topic on both occasions throughout the duration. My expectations for this one are very high. I’m honestly a bit disappointed seeing the number of registrations we have so far. What I can understand is that the registrations for the face-to-face course are lower. But it does not make sense that the streaming seats are even slower.

Possible explanations for the moderate acceptance of the event
The million dollar question is what is failing this time since the “product” apart from being good has even been improve . I have some possible explanations without being too convinces  of any.

Perception that nothing new is learne  : perhaps the readers who reach the registration page and have participates in Madrid or Barcelona have the perception that exactly the same content is repeates .

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