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Else can you – as a marketer, content creator, advertiser or Ghana Phone Number communication professional – do in a world where fake news has won? A few tips: Be open and honest about where you get your information from. This starts, for example, with a Ghana Phone Number good reference in your content. Correct yourself if you accidentally spread fake news. Everyone makes a mistake once in a while. Don’t sweep that under the rug, but be honest about Ghana Phone Number your mistake and tell how you’ve improved. Try to develop your own media literacy, that of your colleagues and that of your target group. Learn how (new) media work and how they can be used to spread fake news.

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Always count to ten before responding to new Ghana Phone Number information , such as news in your industry. Can the information be trusted? Do you have to respond at all? And if so: how? Speak out against incorrect information (about your brand or organization). The best weapon against incorrect information is correct information. But don’t argue with trolls. Trolls are Ghana Phone Number constantly spreading fake news to cause chaos and damage. You cannot enter into a conversation with these people (or bots!). You can only report it. In this way you contribute to a world in which people can have confidence again in the information they encounter (online). And you Ghana Phone Number gain the trust of your target group in your organisation, brand or message. The role of purpose or social impact in business is increasing all the time.

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According to 70% of C-suite leaders, the company’s Ghana Phone Number purpose strategy strongly influences their role, a recent study shows . It is therefore not surprising that more and more organizations have developed or are working on such a Ghana Phone Number strategy. This development is not only due to the good will of companies, but above all from the growing awareness of consumers. And the growing need for products that give them the feeling that they as individuals contribute to a better world or at least to everyone’s personal definition of a Ghana Phone Number better world. Brand activism: do you dare to take sides? Suppose something happens in the world that affects the values ​​and purpose of your brand.

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