Artur made a good point that the result is not a well-optimize website or the keywords that the website shows up for the result is the business growth cause by organic traffic as well as the money you can save in paid advertising systems with organic traffic. Although it may […]
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Every SEO consultant should have superior communication skills adaptability and flexibility should have sufficient project management skills and last but not least should not lack patience . Ladislav Kos David Brenner – Testing in SEO David Brenner from Seznam talk about testing in SEO. He divide his lecture into a […]
The first was in charge of Martin Žatkovič who devote himself to the process of creating a “keyboard” mainly clustering and classification . According to Martin this can save up to several hours of time. In short the principle of clustering is that you try to unify those words that […]
The second part concern the so-call hub pages. Milan present a study in the framework of recipes AZ-recepty.cz which show how we can help each other with good content and mutual internal linking on signposts. I like the trick that Milan talk about how to use meta labels on the […]
Foreign statistics clearly show that this is bearing fruit. SEOrestart The most important and interesting of the largest SEO conference in the Czech Republic Author Petr Hlaváč Petr Hlaváč The next year of the largest SEO conference in the Czech Republic is behind us. Our team look back at the […]
For that reason it is also not worth setting the surveillance area as large as possible but really only around the store so that zone monitoring is as effective as possible. Marketing in the form of geofencing does not have to work only through SMS messages but also through the […]
Another advantage is for example that it does not end up in spam. According to data from Gartner.com and Forbes.com of people read SMS of them within the first three minutes. A person looks at their phone on average up to times a day source Dailymail.com.uk . SMS marketing is […]
Tips and tricks for PPC The manager of our PPC department Adam Dvořák briefly shared with you tips and tricks for PPC . At the same time Adam is preparing an article on this topic in the near future where he will elaborate more on his tips so we recommend […]
On June the main Google algorithm was update the so-call June Core Update. This was mainly focus on content news websites and pages falling under the EAT concept. Update was very negative on the Daily Mail website which saw a drop in traffic of up to . Then on the […]
Online news The future of influencers We will fee the blog and PPC hacks Author Diana Zadáková Diana Zadáková Summer is starting fruits are sweeter days are fresh as well as our brand new concept already . Online news. It not only expand with new faces but also got a […]
Data protection visual content and the ability to engage, moving from textual content to images to video and voice control will play an increasingly important role. Podcasts , which are currently experiencing a boom in the Czech Republic, may become an important medium for marketing companies or personal branding of […]
Jubilee News from online – The future of online & highlights from filming Author Diana Zadáková The jubilee th volume of Online News deserved to be special. In it, we interviewed ex members of the media team and discussed with them the development of SEO, social networks, PPC and the […]
Example Projector Literal translation of a word does not guarantee that people use and search for it in this way – another example is proof of this. In Czech we have projektor , in English a similar expression projector is used and in German – Projektor. But Germans usually search […]
Thea also prepared an overview of the most common technical shortcomings that can affect search engines and users. Ensuring that your website or e-shop gets the best possible results and ranking in search engines is definitely not something you can do with a snap of a finger. in multiple language […]
Find a suitable partner for consultation Getting online in a hurry can be a very expensive and time-consuming affair with lots of mistakes. Therefore, find someone who has the necessary know-how in the online world and consult with them throughout the process. . Choose the right technological solution Don’t underestimate […]
Interview with the founder of presented us not only his startup Prague, but also the initiative jdemoonline , which helps companies transform their business into the online world. Tips and tricks From the life of eVisions to the home office And what is currently happening in our agency? In addition […]
Then now, automatically and without the need for any advertisements, they should appear in the Shopping tab on Google. The new Google Ads editor The often-hated optimization score metric is also newly added to the Google Ads editor. Google Ads cancels monthly budgets Until now, you had the choice of […]
Have you set the targeting correctly , does the ad appear at the right time and on the right channels? Don t forget to constantly refresh personas . Your business and products evolve, so do your company and customers. A persona not updated for a year even if originally based […]
What are the company s values , what does it really care about? What problem does the company have and how does it want to solve it ? How many employees does it have and how much can it release? Who will influence the purchase decision , who is the […]
In the evening, he spends his free time partly on social networks Facebook and Instagram and partly relaxing in front of the TV. On weekends, she goes on trips with her children and tries to be active and live according to the principles of a healthy lifestyle. Working with a […]
Source rocketium.com How to determine the destination Each group has its own definitions – demographic, psychological, cultural and linguistically stylistic . The following set of questions will help you find your target audience and create strategic marketing Who is your product text intend for? Who will appreciate it? What does […]
Two more tips The number of internal and external links should always depend on the length of the text. Anchored text , i.e. hyperlink text should be accurate and relevant to the sites it links to. Tip Publish new content regularly and edit existing content Not only should you publish […]
By combining the so-called Short Tail and Long Tail keywords and other combinations of keywords, you can cover a large number of diverse search queries with different amounts of searches and competition. TIP Long tail keywords often have a low search rate, but they are much more specific in search […]
Tip Write unique quality value-add content Before creating content for your website, you should ask yourself the following question What are my users searching for and what search queries do they want to find answers to? Search intent will inform you about what content will add value to your users […]
It can be seen that some sites with nofollow links have significantly strengthen compare to those without them at all. Interview with Matěj Procházka Since last September, Matej has been doing social media for Oktagon MMA , which is among the top ten MMA organizations in the world. He told […]
So we can expect Facebook to integrate GIPHY right here. Mark Zuckerberg paid around billion crowns for the California startup. Facebook has launched Messenger Rooms Facebook has globally launched the Messenger Rooms video conference service , which enables video conferences for up to participants at once . This tool is […]
For example you may find that mobile visits drive almost no conversions, while desktop is pulling the entire campaign. However, do not turn off your mobile phones completely. Online news – Google s new algorithm and how social networks are create in the Octagon Author Simona Samcová Look forward to […]
