In my career as an industrial engineer I had to choose between finance and marketing. The decision was not too difficult and I chose what I thought was going to open more doors for me and not do what everyone else did. Given that I was convinces then that marketing […]
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It can be frustrating when you are spending so much time creating new content, getting subscribers, growing followers, etc. and your income does not pay you or the water bill. A website with 100,000 page views does not earn more than 150 euros per month with online advertising. Most beginning […]
Everyone talks about scalable businesses. You create a web page, you implement a service that can be contracted online, you integrate a payment gateway and the income begins to grow with each new user that registers. The commercial team has the role of ensuring survival when business scalability is lacking […]
I am neither the first nor the last to say that your idea is worthless . Although he thought that this message should have already reached beginning entrepreneurs, it seems that many are still afraid of sharing their project with third parties. I perfectly understand the initial reasoning given that […]
“Less is more” is not a concept that I have invented for this post. Adding new functionalities to products and services creates complexity that the client in many cases does not understand and/or that does not really add value. The failure and closure of Google Wave can largely be explained […]
Starting to undertake is like falling in love. The first days, weeks and months you see everything very pink. Once you get used to the day to day of pulling the car, you run the risk of losing that initial illusion. Having the right expectations does not protect you from […]
Beginnings always cost. I am the first to raise my hand confessing that in the beginning I “sinned” the same or more than the bloggers who start today. It is not easy to know what to focus on, so the initial illusion can generate a lot of dispersion. It has […]
Seriously, don’t. Maybe you are someone who is very lucky and constantly wins the lottery. Although at first you do not see it, there are usually dozens of options to solve problems. Always hitting the nail on the head with the first one that comes your way has a statistically […]
I have to confess that I have “sinned.” It has not been possible for me to be 9.5 days without interruption offline. Of the 228 hours I have been connected for 2 hours downloading emails and responding to the most urgent ones in 2 sessions of 1 hour. Until the […]
It is not so complicated to have a blog that is read. It is enough to work hard and never lose patience even if the results take years to arrive. You have to look at the path that others have traveled to know what is required to reach the goals […]
Few master it. Neither do I. Reading between the lines is like hearing a person’s thoughts out loud. Humans are not always capable of directly expressing what we really want or think. Learn to Read Between the Lines Fotolia Photo Rights Reasons why we don’t always say what we think […]
In general I am a peaceful person. I haven’t always been like this. Between the ages of 12-25 it was enough to itch a little to put me in attack mode. I’ve had a lot of blows to the head in that time. At First You Feel Better Because You […]
I started my first blogs when I was 25 years old in Switzerland. I have easily burned about 20 blogs going beyond what is allowe always trying the latest SEO “tricks” that I had read in the forums in which I moved. This blog is the one I’ve been using […]
One of the founding partners of Coguan sees danger everywhere. We fit together quite well since I tend to risk too much and trust that everyone acts in good faith and with the best intentions. Behind 80% of the proposals that clients ask for, he sees the danger that there […]
If you think statistics are boring, the world of blogging is probably not yours. I’ve spent over half an hour like a little kid unpacking presents on Kings analyzing my blog stats after finishing the experiment of being 10 days offline. The Surf Blogger Fotolia Photo Rights The beginner blogger […]
A goalkeeper can have a good game for 89 minutes of the game. If in the 90th minute they score a goal due to his serious mistake, both the public and the press will name him as the culprit of the defeat. Positive and Negative Impressions Fotolia Photo Rights The […]
I have loved the collaboration I have had in the “Course for bloggers” in Alicante with the German Alex Navarro from Vivirdelared . Apart from having a path very similar to mine although in reverse (the German born in Spain and I Spanish born in Germany) we also share a […]
According to an Overblog study, there are not many bloggers who start the adventure of their own blog with the main objective of getting an economic return on their activity. Even so, there are not a few who are interested in making money online, but the vast majority fail in […]
If the term link building sounds like Chinese to you, you can stop after this sentence. It is very likely that you are still in an initial phase with your blog where you should not waste time with the web positioning issue but invest it to create quality content. Contents […]
Despite all those who already consider them dead, blogs continue to survive. The reluctance to be found out makes users continue to rely more and more on the content found in their favorite blogs. Results of a Technorati Study on Investment in Blogs Last week Technorati, which is one of […]
I’m not a big fan of “traditional” marketing plans. If it is not done well, they are documents with a lot of information but little valuable content that has been prepared in large part by interns who do not know the company in depth. Obviously there are companies that know […]
I recently published a post about Link building that describes a process for the links that you are getting for your website to seem natural and Google does not penalize you for it. I insisted a lot on the fact that it is a risky strategy since if they catch […]
It was thanks to a tweet by Miguel Arias that I came across an article that talked about an American couple who, being both entrepreneurs, had created a start-up together that had even been listed on the stock market for a couple of years. Some anecdotes reminded me a lot […]
It is even possible to write a post in less than 20 minutes . If you are interested in dealing with a topic in more detail and “calm” it is difficult to complete the task in that period of time. It is also only applicable for very short posts. Since […]
Online and offline marketing are not that different. The 4 pillars that are valid for the digital world also fit with small modifications for everything that comes out of the screen of the laptop, mobile or computer. We are not 2 separate worlds given that thanks to social networks everything […]
With the crisis of 30, 40 or 50 years, many consider an important challenge such as running a marathon. Most people have the feeling that they are not living at 100%, so they think they are missing something. They are not aware that the important thing in life is not […]
Just today I was exchanging emails with a blogger who had a very bad day. I understood him perfectly because something had happened to him that would have annoyed anyone with a blog: drops from his subscriber list. In his case there were even several within 24 hours. If a […]