You may have heard that it is Tongliao Phone Number smart to change an amount from € 5 to € 4.99. Because the number before the decimal point is reduced and the price is not rounded, our brain unconsciously associates it with cheap. Lowering your price isn’t always a smart move. With high-end products or services, you probably want Tongliao Phone Number to avoid the association with cheap. Rounding a price to a round number or something that ends in 99 seems a bit like finger work. In that case, it seems more credible if you use a Tongliao Phone Number price of, for example, 7992 instead of 8000. And why are there no euro signs and decimals? Because when seeing a currency symbol such as €, the brain perceives the price as higher.
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Just like seeing more numbers and Tongliao Phone Number punctuation marks, like 7,992.89 or even 7,993.00. Then the reader gets the idea that the price is of a higher category than it actually is. Price psychology has 101 other perspectives. For example, a price in a quotation text of 47.77 appears higher than that of 48.83. How? Because the Tongliao Phone Number price sounds longer. Think your potential buyer isn’t reading your price out loud? You’re probably right about that. However, the reader’s brain has to work harder to read a longer-sounding Tongliao Phone Number price. This extra effort has a negative effect on the price perception. They were. 7 x why you can count on numbers as soon as you process them properly in your copy. Or is it a coincidence that I shared 7 reasons?
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That’s a knowledge for me and a Tongliao Phone Number question for you. With content you can generate leads or acquire new customers, but you can also use it to improve your reputation. Measurable. How? Philips has designed its content and storytelling around Cees van Riel’s reputation model. Content strategist Freek Janssen explains why Tongliao Phone Number Philips works this way. Freek Janssen started at Philips two years ago. At the time, the company was facing a challenge among young people. Research found that millennials and Generation were less aware that Philips is now a health technology company. Sustainability reputation Tongliao Phone Number scores also lagged behind other age groups. A less good reputation? While Philips has been number 1 continuously for 15 years in the Dutch reputation survey by professor.