It makes sense — according to a report by Cisco, video traffic is projected to make up 81% of all internet traffic by 2021. Up from 73% in 2016. That’s massive! But what Algeria Phone Number List made me carve out a spot for video in a 2019 marketing trends article? Like ads, advancements in video technology have made video easier than ever to get started with. More importantly, some key companies have made major pushes to make video more and more appealing as a marketing channel. Facebook launched its video-on-demand service, Facebook Watch, in August 2017.
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One year later (August 2018), that service released worldwide, reaching over 50 million people per month in the US alone.[*] YouTube counter-launched their own initiative, Algeria Phone Number upgrading their original Creator Studio (the place where you uploaded, edited, and published video) to YouTube Studio. They essentially made it easier to create and share video with enhanced analytics and personalized recommended resources so you can learn more based on your specific channel’s needs.[*] More and more Google search results display video (like my search for “how to get rid of acne” in trend #1), meaning video is SEO friendly.
All this and I haven’t even mentioned virtual reality and the push effect that’s having on video marketing. But we’re not quite there yet with VR, so I’ll save that (perhaps for 2020 marketing trends?). So how do you implement video marketing in your marketing mix? Video marketing doesn’t have to be daily, weekly, or even monthly videos. It can be as simple as product videos, demos, or explainer videos. In fact, those three kinds of videos are the most common that businesses had created by late 2017 (see below).[*] Graph showing types of videos businesses have already