We are like little children. If someone tells us that something is forbidden or gives us the feeling of wanting to tell us what to do, we want to oppose it. It’s almost a natural reaction.
Not everyone works the same obviously. Reverse psychology works for those who don’t like being told what to do. Send the opposite message to the target you have and you will get exactly what you want.
What Is Reverse Psychology Applied to Marketing?
In an extreme case, it could be explained how to do an anti-promotion of your product so that people end up buying it. South Korea WhatsApp Number List There may be simpler cases than others. Let’s say you have a product on the US market that is more focused on a liberal audience. We could assume that more than 90% of our potential clients would vote for the Democratic Party rather than the Republican.
Who is the most hated figure of this group? 6 years ago the sure answer would have been George Bush. Imagine that this character says in public that your product is not good because it is not “ethically” correct or another reason that goes against the values of your target audience. Surely it would sell like churros.
How to Apply Reverse Psychology to Change the Conversation
Just today I was lucky enough to find a tweet from Víctor Martín sharing a YouTube video. The creator is the Leo Burnett Worldwide agency . South Korea WhatsApp Number List It shows how opinion was changed in one city to support a tax increase that could save an otherwise closed library. Instead of telling it, I prefer that you see it today. It’s hard for a video to keep my attention but this one has.
Reverse psychology is a dangerous marketing tool. Especially in the case shown, people could have been angry because they had been deceived for a while.