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We’ve already seen how platforms like Substack Exit Mobile Phone Numbers offer journalistic creators opportunities to distribute and sell their content, in this case newsletters. Twitter and Facebook are also increasingly using this way of distributing news. In 2022, Dutch publishers also expect to focus more on creator content such as Exit Mobile Phone Numbers podcasts and audio (80%), newsletters (70%) and video (63%).** It will be exciting to see whether this trend will continue in the Netherlands. And whether this also includes a broader revenue model for Exit Mobile Phone Numbers content creators and media brands. In countries such as the US and France, the percentage of news consumers who target specific journalists is already much higher. Journalists Content Creators International Digital News Report 2022 Podcasts still on the rise.

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This ‘paying for content’ trend also increasingly Exit Mobile Phone Numbers applies to podcasts, especially since the arrival of the podcast platform with subscription model Podimo . Podcast usage will continue to increase in 2022. The podcast has even become an integral part of the news and information menu among young people. Three quarters of young people Exit Mobile Phone Numbers listen and listen to it monthly, after which the use per age group decreases rapidly. In fact, in the 55+ group, only one in ten is a podcast listener. It makes you wonder why the generation, who have grown up with radio, don’t know how to find their way to this audio. Does it have to do with Exit Mobile Phone Numbers the accessibility of the platforms? Lack of time in the agenda of the busy retiree?

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Who knows may say. With the right approach, there Exit Mobile Phone Numbers should still be opportunities for news brands. Podcast Use Digital News Report 2022 Podcast Use Digital News Report 2022 Paying for news It is well known that the pandemic has given a boost to online media use and digitization. 17% of Dutch people now pay for Exit Mobile Phone Numbers online news. This is an increase compared to 2019, but a stagnation compared to the corona year 2021. Users are increasingly opting for online subscriptions instead of paying for Exit Mobile Phone Numbers individual articles. Usually from one news brand. Online subscriptions news brands Digital News Report 2022 There is no sign of subscription fatigue yet. Less than 10% expect to cancel their subscriptions.


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