Product Analysis Thailand Phone Number Xiaohongshu, how to create business model barriers for content e-commerce?

It has been 7 years since Xiaohongshu was foundd in 2013. And its business form has been evolving and iterating with the market environment and industry policies. Although the business volume cannot compete with e-commerce giants such as Thailand Phone Number Ali and Pinduoduo. Its combination of content socialization and e-commerce community planting has led a trend widely followed by urban women.

Even in the stage of Xiaohongshu being taken off the shelves last year, the copycat version of “Xiaohongshu” emerged one after another, but it rushed to the first place in Apple’s social download list after only three days on the shelves. It can be seen that users rely on Xiaohongshu. Books have also built their own business model barriers that are difficult to replicate.

Iteration of Xiaohongshu’s business form

From the initial establishment of cross-border e-commerce pilots and free trade zones in first- and second-tier cities, Xiaohongshu, as the earliest entrant, has attracted a large number of consumers who are highly willing to shop overseas. According to data released by Xiaohongshu in 2013, within 5 months of launching e-commerce, the platform’s Thailand Phone Number sales reached 200 million yuan. In 2014, Xiaohongshu launched the “Welfare Society” self-operated mall, directing users from sharing notes to purchasing, starting its “community + e-commerce” model.

At this time, the versions V1.0, V2.0 and V3.0 of Xiaohongshu all focus on the cross-border e-commerce field, and after adding social drainage, the “traffic effect” of the product itself has been enhanced – In 2016, Xiaohongshu Making full use of the mode of interest community, showing real product experience and sharing knowledge of women’s fashion life through user-generated content (UGC), has gradually evolved into one of the core gameplay of Xiaohongshu in the future.

User classification and psychoanalysis

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“Shopping is a woman’s nature”, Xiaohongshu has transformed from a high-quality overseas shopping community. And its core users are women with medium and high spending power and pursuing petty bourgeoisie life. Especially urban white-collar Thailand Phone Number workers. According to the official announcement. More than 70% are post-90s, and they continue to grow rapidly. Indicating that post-90s like the author have now grown into a group that pays attention to hot spots. New popular models and has the ability to pay.

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