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Positive emotions can also cause excitement. The same Norway Phone Number goes for awe. This emotion drives us into action that makes us eager to tell others what we have seen. And that’s why we hit that share button. Other Norway Phone Number emotions, however, have the opposite effect: they prevent us from taking any action. That is exactly what happens with the emotion of sadness. When satisfied, exactly the same happens. When people are satisfied, they relax. They are happy, but don’t really feel Norway Phone Number the need to take action. The results So, to recap the results, the emotions of anger and fear lead people to share because, like awe, they are emotions that create a lot of excitement. They activate people and incite them to action.

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Excitement is also a reason funny Norway Phone Number things are shared. In contrast, people are less likely to share things that make them happy or sad because these emotions reduce arousal. How can you apply this to your marketing activities yourself? Marketing activities are often aimed at disseminating Norway Phone Number information (especially in the B2B world). But often information alone is not enough, it can even be a bit boring. That’s where emotion comes in. Instead of hammering away at features or facts, we should focus on emotions. You must be thinking: but not Norway Phone Number all products or services can respond to emotions, right? In principle, any product or service can focus on emotions, even those without an obvious emotional hook.

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Want to make content go viral? Use Norway Phone Number the right positive or negative emotions Select emotions that cause a lot of excitement and prompt people to take action (in this case: sharing your content). Adding more Norway Phone Number excitement to an article, ad or other type of content can have a big impact on people’s willingness to share it. You can go two ways: the negative or positive side. On the positive side, you excite people, make them laugh or inspire them. On the negative side, you Norway Phone Number make people angry, not sad. Marketers often tend to avoid negative emotions for fear that they could damage the brand. Obviously, you’re not supposed to make your own organization negative – but when used correctly, negative emotions can actually boost word of mouth.


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