Bounce rate is an essential metric in web analytics. Thanks to its analysis. We can know how the content of a page works and how the user interacts with the web.
If this term is not very familiar to you. Do not worry. You are in the right place!
In this article we are going to see how to measure the bounce rate of a website. Why it is important to know it and how to lower the bounce rate of a page.
Go for it!
What is the bounce rate?
the bounce rate -bounce rate in english- measures Honduras cell phone numbers the percentage of users who have visited a page and left without interacting with it. That is. They have not visited other pages within that website. Made any other comments on the blog. Downloaded a lead magnet. Filled out any form. Etc.
This web analytics metric is tremendously relevant to know if a web page lives up to user expectations.
Later. We will understand why it is important to know what the bounce rate is. But. First. We are going to solve some frequent doubts regarding this term.
Bounce rate vs. Exit rate
on many occasions. The bounce rate is confused with the exit rate. And it is that. Although they are similar. They do not measure exactly the same.
As we have mentioned before. The bounce rate measures the percentage of unique sessions that leave a website.
However. The exit rate indicates the number of people who left a specific page. Regardless of whether they have taken other actions before reaching it.
Let’s see it with an example. A person searches google for “how to make a potato omelette” and a cooking blog appears as the first result. At that point. Two different things can happen:
you access the blog.
The content seems poor. You leave the page and return to the ranking of results. This is a rebound.
He enters the blog and likes the content he sees. Also. Visit the dessert section and click on the orange sponge cake recipe. Finally. She leaves the web. In this case. A web exit on the cake recipe page would be considered.
The bounce rate can indicate anything from a technical failure to the existence of too poor content that does not engage the reader. Therefore. It is important to analyze this metric together with the time spent on the page -or dwell time-.
Bounce rate and dwell time
the dwell time is the time spent on a page by a user. This indicator is perfect to know if the content of the page is interesting. In fact. Google takes it as a ranking factor.
It makes sense: if a user lands on a page and finds the information they were looking for. They stay on it longer. If. On the other hand. The content is not up to par. He leaves the page and the dwell time is very low.
In addition. Sometimes you can also measure whether or not the user scrolls as a way of knowing what the acceptance of your web page is.