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To navigate this challenge, Beer Cartel took a unique, two-pronged approach. First, Beer Cartel knew that it would need help from other brands in the industry to spread the word about the survey. But instead of sending a generic “we’re running a survey, would you help us promote it?” message, it crafted a compelling offer for other brands in the Australian craft beer industry. To encourage sharing and support of the survey. Any business that promoted the survey would receive a free copy of the industry report generated from the survey results.

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So by simply sharing a survey each participating business. Could gain some important insights into the Australian craft beer industry and its customers. Screenshot showing how you can contact beardbrand It was a win-win situation. Beer Cartel would receive publicity for its survey. And Bulgaria Phone Number List would in turn receive information that will help them to better understand their market and customers. In the blog post launching the survey that you see above. Beer Cartel also offered other businesses direct contact with founder Richard Kelsey to help them get set up with a unique promo link.

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This approach was hugely successful; just look at number of businesses that supported the survey. Screenshot showing different logos And second, to encourage consumers to take the survey. Beer Cartel created a couple of offers. For anyone who completed it, they would. Have the chance to win $500 of craft beer Receive a coupon code to get $10 off their next order from Beer Cartel In total, more than 17,000 people took the survey. The survey results were published on Beer Cartel’s blog and helped grow their site traffic by 100%— from 62,000 unique website visits in 2016 to 128,000 in 2017.[*]

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