We review mirs long career in an interview with this spanish creative director and founding partner of the summa agency josep maria mir spain, 1949 ended up studying design almost by chance. But luckily he did it in spain, his career has been linked to the most important developments in this discipline for more than thirty years. Because mir is not only a great designer he is an innovator in his field capable of taking the profession into the future . The importance of the formative years one day, passing by the massana school, I saw a type of people at the door that was very different from the people around me. This is how mir begins the story of his formative years at barcelonas massana, where she had to sign up out of necessity for a new subject called advertising plastics at the time.
Intelligent Answer to the Beautiful One.
He, who at 16 or 17 years old had no idea what design background remove service really was, soon fell in love with the daytoday life of a profession in which he had the best teachers , and after finishing his studies and working on different assignments for a few years, together with quim nolla, he founded the graphic design studio mir nolla, which specialized above all in editorial design.
Josep maria mir, living history of design, in domestika maestros 3 poster for barcelona 92 designed by josep maria mir summas legacy in 1989, on the eve of the barcelona olympics, in whose candidacy mir would participate thanks to his work at the olympic office, he founded summa together with conrad llorens. 30 years of work at the highest level would follow, defining the visual identity and communication strategy of numerous brands with classic proposals whose intention is never to depend on fashions or styles.
Faced With the Romanticization of the Profession.
Summa has worked with some of the most important BVD Directory clients in the country such as the public corporation radiotelevisión españolartve, telefónica, bbva bank or fc barcelona and was born as a pioneer of branding in spain and although today this concept is very popular, at that time proposing services that went beyond mere visual identity was groundbreaking in the spanish context. Her comprehensive strategy for brands extended into the digital age, earning them a national design award in 2008 in recognition of her lifetime achievement.
Josep maria mir, living history of design, in domestika maestros 5 josep maria mir and the rest of the founders of summa, in 1990 josep maria mir, living history of design, in domestika maestros 6 the visual identity for pans company was one of summas first works, in 1990 developing your own method inspired by anglosaxon design – they have always been the great reference and continue to be.