Another reason organizations use Jordan Phone Number content . Also, marketing is to create more loyal customers, which has the potential to increase sales through cross-selling or up-selling. In some cases, the brand can monetize the content itself.
EXAMPLE: Sainsbury’s magazine is the Jordan Phone Number Is . Also, leading cookery magazine, with 3 million paying subscribers – a content marketing effort that pays for itself. But what’s even more remarkable is that, according to a 2015 survey by the company, eight out of 10 readers bought a Sainsbury’s product after reading about it in the magazine.
To reallocate or reduce marketing costs
Organizations are also using content. Also, marketing because they can achieve similar – or better – results compared to a “traditional” marketing program.
EXAMPLE: Jyske Bank is a large Danish bank that now also operates as a media company. The company started using content marketing to get better results than its expensive referral marketing. She created Jyskebank.tv, which produces stunning financial programming, as well as compelling stories that the bank says are relevant to its target audience of young consumers and small businesses.
Today, Jyske works with companies interested in leveraging its media expertise: instead of shelling out money to support outside opportunities, Jyske receives media partnership proposals from other organizations – an attractive option made possible by credibility and reach the bank’s content program helped him build.
My husband was in this camp
Until he told me about a newsletter that covers trends affecting the financial markets. He looks forward to receiving it every day. He explained that the newsletters had nothing to do with the funds the broker was selling, but the information was solid and valuable – and it was useful research for the investments he was making.
“It’s content marketing,” I explained. It was an aha moment for my husband’s understanding of content marketing – content marketing is educational but not about the products the business sells. The supplier offers such good information that you become loyal to the brand.
I can share another example that is close to my daughter’s heart. American Girl uses content to transform something that is a commodity – a doll.