How To Use Intent Data To Improve Your Customer Acquisition Game

Getting more customers is good for profits, but the reality is that attracting new customers can be expensive. It’s all about attracting and converting the right types of customers, ultimately increasing your ROI. When it comes to customer acquisition, the best way to understand how to engage and deliver value. Predict new should. One reason customer acquisition costs are so high is that many marketers spend too much time finding new shoppers in the wrong places. Businesses have devoted resources to quick-fix tactics, such as price cuts or flashy advertising. But, by doing so, they miss out on what may be the most important component of modern marketing.

 

Predict New Shopper Intent From Current Customer Behavior

One reason customer acquisition costs are so high is that many marketers spend too much time finding new shoppers in the wrong places. Businesses have devoted resources to quick-fix tactics, such as price cuts or flashy advertising. But, by doing so, they miss out on what may be the most important component of modern marketing. Marketing has always been like a game of chess. While much only focus on their next move, great players think three steps ahead. They understand the thought processes of other players. They figure out what the other players want to do and react accordingly. It is only through this understanding of the opponent’s strategy that they themselves know how to act, and because they let the game dictate their actions, they can easily adapt to Austria phone number list any changes they encounter.

 

How to Identify and Interpret Intents From Unknown Browsers

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Once upon a time, businesses only had to worry about one touchpoint per customer, maybe two. They came into your store, or they bought from a catalog, or they may have responded to direct mail. But very few of these points will intersect. Today, a given customer might visit your website, visit your store, call your customer service number, and tweet on your Twitter account on the same day! Your question is twofold – how do you gather the intent clues that each touchpoint leaves behind, and perhaps more importantly, how do you string together these various contacts to create a consumer profile?

 

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