Remind shoppers why they love your brand and wanted to purchase from you. Running shoe brand Asics could have used a simple, ‘Forgot Something’ subject; Bahrain Phone Number List instead, they chose to go with something that aligns with their product. Don’t get left in the dust Another example of this is alcohol subscription business, Whiskey Loot. Its brand is super fun and playful, so it uses the following Bahrain Phone Number List subject line for its abandoned cart email. Your cart is sobering up ‘PRODUCT-RELATED’ SUBJECT LINE FORMULAS Product-related subject lines are a little harder to create simple-to-follow formulas for.
In Front of the People That Will Buy It
But try to think about how you can use the copy in the subject line to connect your brand to completing a sale. In both the examples above, Asics and Whiskey Bahrain Phone Number List Loot use words commonly associated. With abandonment emails like ‘cart’ and ‘left’ alongside copy that Bahrain Phone Number ties it back to their brand. Whiskey Loot: ‘sobering up’ relates to alcohol Asics: ‘left in the dust’ relates to running a race Bahrain Phone Number List Other ideas: Maps. We don’t want you to get lost! Food: Are you hangry yet? Linens: We still want to sleep with you! Coffee: Uh oh, someone’s going to have a case of the Mondays Shoes
Your cart is about to run away 6. THE ‘BRAND-RELATED’ SUBJECT LINES With so much going on in shopper’s day-to-day lives, a gentle reminder of exactly Bahrain Phone Number List what product they left in the cart can be super helpful. Mentioning the product a shopper Bahrain Phone Number List left in their cart in the subject line will help remind them why they added it. To their cart in the first place — and why they Bahrain Phone Number List were keen to purchase. In this example, 23&Me, uses this subject line: Your DNA kit is waiting for you Dyson and Ralph Lauren use brand names in their subject line.