But, when we recently launched Ivory Coast Phone Number a new . Also, eBook that answers common content marketing questions, we learned that many of our readers are just getting started. As such, we want to make sure that we continually cover the basics. Whether you’re new to the practice, need a new way to see what you’ve done, or need help explaining it to loved ones, this article is for you.
The concept of content Ivory Coast Phone Number marketing. Also, has been around for hundreds of years (see this example from 1672), and the discipline has grown in popularity since 2007, according to Google Trends.
When people ask you what you do, does your answer receive a questioning look? “So what exactly do you do ,” they ask after explaining your job.
Content Marketing As Your Family Would Understand It
My husband was in this camp until he told me about a newsletter that covers trends affecting the financial markets. He looks forward to receiving it every day. He explained that the newsletters had nothing to do with the funds the broker was selling, but the information was solid and valuable – and it was useful research for the investments he was making.
“It’s content marketing,” I explained. It was an aha moment for my husband’s understanding of content marketing – content marketing is educational but not about the products the business sells. The supplier offers such good information that you become loyal to the brand.
I can share another example that is close to my daughter’s heart. American Girl uses content to transform something that is a commodity – a doll.
Content marketing explained to marketers
Hopefully these examples make it clear that content marketing is not about the brand, your products, or your services. This is your audience. What do they care about?
And, more importantly, how can you be the only one providing something no one else is, which in turn elevates your brand from a commodity to something people embrace?
Content marketing is different from traditional product marketing efforts such as sales guarantees and other product-specific information. Content marketing includes things like educational articles, e-books, videos, entertainment, and webinars that answer specific questions people have and provide them with something they can’t get elsewhere. It’s the best way to turn your product, no matter how mainstream, into something that doesn’t look like everyone else.