You can have a fatal match for 89 minutes. If you score the winning goal for your team in the 90th minute, no one will remember what happened before (and vice versa, a negative experience can erase 100 positive ones ). The analogy with a blog post honestly doesn’t work 100%. If you focus only on the end and the previous content is not liked, no one will have the patience to reach the footer.
The Importance of a Memorable Closing in a Blog Post
A good first impression is important, but if Netherlands B2B List you don’t leave a mark on the last one, you run the risk that they will forget about you and never come back. What matters is not what the counter shows but the number of people who return to your blog.
You convert visitors into readers : the closing of a post should be done with even more care than the introduction. If you just let the visitor walk away you lose the opportunity to get a new reader.
Increase the number of comments : not letting the user escape is a way to take advantage of their visit. What also interests you is that there is interaction in the form of comments to generate a community around your blog.
Generate more visits to the blog : a direct consequence of interactions in the form of comments is the recurrence of visits to read the answers. In addition, at the end of a post, the process of sharing articles with third parties must be simplified.
4 Simple Actions to Improve the End of a Post
It is not so complicate to improve the closure of an entry if until now you were not giving it the importance it deserves. In the last 8 years I have tried several things so here are some that have worked well for me lately.
1. Include a quote at the end – We love quotes. Many of them manage to touch our little heart so they generate moments of happiness for us. In my case, the quotes that I include in the post are often share separately on Twitter.
2. Ask a question – If you want people to comment on your blog, ask them a question. If you don’t want to know anything why answer you. In this blog I see a significant increase in comments when a question in the title is combines with one at the end of the post.
3. Implement social network buttons : for the scans you only have to put the share buttons at the beginning. For those who read a post to the end they have to be there. Think about shortening the distance between the mouse that we move over a text that we read and the buttons to share.