How to clarify the analysis goal?

Analysis goals and KPIs are closely USA Phone Number related. There are actually many application scenarios for data analysis and insight. The most common use is to improve our performance, or we hope to improve KPI performance only by means of data analysis. What determines your performance? It may be sales leads, the number of orders, or the number of new registered users. This measurable performance is the goal of our data analysis. E.g:

  • The purpose of the e-commerce platform is to allow users to complete more transactions on the platform. The KPI and data analysis goal of the platform leader is to increase the order volume.
  • ToB enterprise service websites hope to obtain more registration leads, and the KPI and data analysis goal of website operation is to increase the number of registrations.
  • Banking APP hopes to allow more users to purchase wealth management products. The KPI of APP operation is to increase the total purchase amount of wealth management products.

How to formulate the index system?

The conventional index system includes the first key index, the first-level index, the second-level index and so on.

The first key metric, also known as the North Star metric, is the metric most relevant to our data analysis goals.

When we start data analysis of a product (website, APP, applet, smart hardware, etc.), many data indicators will be involved, but only the most important USA Phone Number core indicators can be called the first key indicators. The characteristic of the first key indicator is that it is directly related to the goal, and our work revolves around the data changes that drive the first key indicator, and these data. Also, changes will also help us achieve the goal. For example, the number of new registered users of a website every day is closely related to the goal of acquiring new users. We can use the number of registered users as its first key indicator.

Primary indicators

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The first-level indicators refer to a series of. Also, indicators that directly contribute to the first key indicator, or can help the product develop in a better direction.

For example, the first key indicator of a website. Also, is the number of registrations. The first-level indicator may be the number of visitors to the form page. Increasing the number of visitors to the form page can directly increase the final number of registrations. The first-level indicator may also be the conversion of the visitors from the form page to the successful registration. Increase the conversion rate of form page visitors to successful registration can directly increase the number of registrations.

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