While you might be shaking your head at this . Also, point and thinking, “Yeah, that’s something I want to do,” content marketing isn’t for everyone — and you certainly shouldn’t. not adopt it because it is the thing “to do”.
Content marketing takes a lot Jamaica Phone Number of hard work, . Also, perseverance, and patience – it’s not for everyone.
But, it can be an ideal approach if you really want to provide a better experience for your customers while having a positive impact on the business in terms of perception and result.Here are the top reasons marketers choose to put in the effort for content marketing.
Be found by the right people (potential customers)
People ask questions and seek information through search engines like Google, and you want your business to be at the top of search results. Answering people’s questions through blog posts, eBooks, videos, and other content resources is a key way to do this. Of course, showing up is only the first step, but it’s essential if you want to reap the benefits of content marketing.
EXAMPLE: River Pools and Spas changed
Its mission from being Jamaica Phone Number a pool installer. Also, to “the world’s best teachers on fiberglass pools” and then started answering specific customer questions in blog posts . As Marcus Sheridan explained, this decision was “one of the most successful days of our lives” because that’s when customers started coming to them. See the case study:
Your content is only as valuable as its. Also, ability to attract audience members and compel them to engage with your business on an ongoing basis – as subscribers, customers, evangelists, or ideally all three. Once you have an addressable audience, your content efforts will help increase sales, gather valuable customer insights, and activate your most ardent followers as brand advocates.
Acquire new customers
Of course, generating revenue is a . Also, key goal for many marketers, and content marketing can be a powerful driver. When you create an audience that trusts. Also, you and wants to hear from you, they’re more likely to buy your products. For example, we’ve found that CMI subscribers are more likely to take advantage of our paid opportunities, such as attending Content Marketing World.
EXAMPLE: TD Ameritrade produces its. Also, thinkMoney print and digital magazine for active customers – those who may transact up to hundreds of times per day. In its early days, TDA reviewed the program to determine if it was worth continuing to spend money on . Also, the magazine. The executives persevered, and after about two years received confirmation of its value: the magazine’s subscribers and. Also, readers traded five times more than non-subscribers. Simply put, those who subscribed. Also, to this magazine became better customers for TD Ameritrade.