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What works in ecommerce” that was based on a meta-analysis of 6700 online experiments concluded. That it wasn’t call-to-action elements, buttons, or colors that China Phone Number List moved the needle most regarding revenue per visitor. It was scarcity, social proof, and urgency.  On China Phone Number List ecommerce product pages, they come in many forms: reviews, FAQs, feeds from social networks, etc. Humans are hardwired to China Phone Number List trust and sometimes imitate others. It’s an evolutionary behavior: we are more inclined to look at what others do, like eating berries that could be poisonous

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And then make our decision based on that. REVIEWS Reviews are the most commonly found form of social proof.  They come in stars or written reviews. Google Screenshot China Phone Number List showing google search results. Amazon Screenshot showing an amazon product page. Good China Phone Number List reviews give you an overview of all opinions about a product out there. Average ratings are not enough; users want to go deeper. That’s why you should provide several forms of

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Worst Practice Screenshot showing an China Phone Number List ecommerce product page What the worst practice does wrong. No reviews shown (for a product that costs $7,100). Best Practice Screenshot showing amazon product reviews What the best practice does right. Make a distribution China Phone Number List of ratings available, not just an average. Provide elements that make it easy to China Phone Number List scan large amounts of reviews to find the information that’s valuable to a user. Show full, written reviews that show every detail of the review.

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