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Fact, sadness has the opposite effect; sad Canada Phone Number articles were 16% less likely to be share. The emotion of sadness therefore made people less inclined to share. Then you may wonder: what’s the difference? Why do some emotions encourage sharing and others don’t? The most obvious difference is positivity. One Canada Phone Number emotion is positive and the other negative. Can positive emotions increase sharing, but decrease negative emotions? The emotions of anger and fear To make sure that negative emotions reduce sharing, the emotions of anger and fear were also examined. It found Canada Phone Number that articles that evok anger and fear were more likely to be shared. So the opposite was true.

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That discovery shows that predicting Canada Phone Number whether something will go viral is a little more complicated than the positive or negative factor. But what? Arousal Okay, so emotions can be labeled as positive or negative, but Canada Phone Number there is a second dimension. Namely: activation and arousal. Arousal is a state of activation and readiness for action. The heart beats faster and blood pressure rises. Some emotions, such as anger and fear, generate a lot of excitement. When we’re angry, we scream. If we are afraid, for example that there will be a break-in, we keep Canada Phone Number checking the locks. Positive emotions can also cause excitement.

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This emotion drives us into action that Canada Phone Number makes us eager to tell others what we have seen. And that’s why we hit that share button. Other emotions, however, have the opposite effect: they prevent us from taking Canada Phone Number any action. That is exactly what happens with the emotion of sadness. When satisfied, exactly the same happens. When people are satisfied, they relax. They are happy, but don’t really feel the need to take action. The results So, to recap the results, the emotions of anger and fear lead people to share because, like awe, they are emotions that Canada Phone Number create a lot of excitement. They activate people and incite them to action. Excitement is also a reason funny things are share.

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