What really matters to my audience is what interests them, not what matters to me. We have to go out of our own way and help our audience by giving them what they want. “High quality” is the information that is most relevant to them based on what they want to know and what we want to tell them.
Skyler Moss , VP of Digital Marketing, Randstad
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Segment your content
If the content isn’t created with a specific target audience in mind, it’s just a spray and pray strategy. Improve content quality by segmenting the audience. Think about when and how a piece of content can be useful to a specific target group. But there is a downside to segmented work – it takes a lot longer.
Joakim Ditlev , Content Marketing Specialist, Content Marketing DK
Be unique and easy
Quality content is useful, based on real statistics or experience, and unique – not available elsewhere. If people need something and you make it easy Sri-Lanka Phone Number for them to find it, they will come.
Josh Bernoff , author, Groundswell and Writing Without Bullshit
Vary the formats
I always try to consider not only the substance of the content, but also its structure. How does an audience want to consume content? Does an audience want to read long stories to glean what happened at a conference? We doubted it, so our team strove to take a more “sound” approach, covering one-on-one sessions with speaker quotes, research highlights, how-to tips, and Sri-Lanka Phone Number more, rather than articles. simple. In covering a tour of a revitalized neighborhood, I used specific times to move our coverage around so it piqued our readers’ curiosity – what I call timestamped reporting. Quality content uses alternative formats – bulleted format, timestamped report, list format, etc.
Michelle Park Lazette , writer, Federal Reserve Bank of Cleveland
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Incorporate cultural context
Good content is relevant to your target audience. Great content also provides a level of cultural relevance. Why? Culture contains the ideas, beliefs, beliefs and theories implicit in the world in which we live. Culture is what ultimately drives us and our decision-making process. So letting your content speak through a filter of cultural relevance will make it much more likely to resonate and build lasting, meaningful relationships with your target audience.
Frank Thomas , Digital Director, Corporate Communications, adidas