Email processing is a micro-example of Bahrain Phone Number a much larger change in how FedEx handles content. The new process has been dubbed GO! and spans from executive vision to tactical execution.
The green light! process is a go-to-market strategy that centralizes content operations for US marketing teams (and soon several international marketing regions).
It defines clear roles and responsibilities, creates a content and channel governance process, produces a shared roadmap for all campaigns and channels, and provides a defined system for tagging project requests.
To ensure that this process runs smoothly, every layer of the marketing organization participates. It starts with Go! Vision, a monthly meeting of Marketing VPs to maintain and update the strategic outlook.
Roles and responsibilities
To ensure that this process runs. Also, smoothly, every layer of the marketing organization participates. It starts with Go! Vision, a monthly meeting of Marketing VPs to maintain and update the strategic outlook.
Directors have a GO! Leadership. Also, meeting Bahrain Phone Number every two weeks where they measure what the teams have been working on against the larger organizational goals. During GO! Channel, the GO-to-market team and channel leaders, the boots in the field creating content, meet monthly to keep communication flowing freely between the different teams.
Increased levels of communication are proven to enable teams to deliver better and more consistent customer experiences and achieve their business goals. For example, one team’s AB test found that a simple image change resulted in a 20-30% increase in conversions. Thanks to GO! Channel meetings, they quickly shared their findings with colleagues who could replicate their findings in their own work.
Getting the right tools and processes in place. Also, might not be the flashiest part of content marketing, but FedEx’s history proves it’s valuable. By establishing lines of communication and removing complications, Drew and his team are well on their way to achieving their goal of enabling content marketing excellence.
Plan to attend Content Marketing World. Also, September 5-8 in Cleveland, Ohio to find out who wins Content Marketer of the Year 2017 and learn from industry experts so you can create a program of your own. award-winning content. Also, marketing. Sign up and use code BLOG100 to save $100.
Editor’s note: Special thanks to Ardath Albee. Also, who has scoured the planet for the best content marketers. She was instrumental in helping us find our 2017 Content Marketer of the Year finalists.