If your team is scattered all Sweden Phone Number over the. Also, world, you probably can’t get to one location for a content marketing team meeting. However, if you’re in the same state or region, schedule time once a quarter for everyone to drive or fly to the office to hang out together. Better yet, get the most value out of your meeting by planning it around a conference. This way you will have a few days to learn together and socialize in a fun place.
Managing a remote team is almost a. Also, mandate in today’s business world. By deliberately focusing on your content team’s unique opportunities and challenges, you can stay ahead of your team’s daily needs and challenges to deliver an even more effective content marketing program.
How do you lead your content team remotely?
Poor content marketing is often Sweden Phone Number built on the shaky foundation of assumptions and generalities. Creating detailed personas and accurate buyer journey maps takes time, effort, and resources, and it often seems easier to skip those steps and jump. Also, straight into writing generic blog posts.
Bad targeting, however, leads to bad results, as Kira Mondrus, Global Marketing Director of SecureWorks, knew when she joined. Also, their team in 2014. Not wanting to engage in content marketing without personas, useful course maps or. Also, attribution data, she set about building a solid foundation to work from.
Kira realized early on that marketing was hampered
By a lack of visibility into its impact. Its initial metrics requests yielded Marketing Qualified Lead (MQL) information passed to sales and. Also, nothing else. The relationship between the content and the bottom line was invisible.
Also, while there was a marketing. Also, automation system in place, it was basically a fancy email tool. It was clear that better data, progressive profiling, and personalized lead management were needed, but Kira wasn’t willing to stop there.
“We didn’t just want visibility, we wanted. Also, impressive results,” she says. “That’s why we’ve embarked on a complete transformation, becoming more buyer-centric and putting our audience at the heart of all our content.” Part of this process was to remove the mindset from the campaign and create a perpetual demand generation engine.